How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing)

Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do?
I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a Civil War-era candy dish! That punch bowl is really a 12th-Century chamber pot (we sincerely hope you washed it first)! Even though the most exciting thing I ever found in my attic is a dead squirrel, it’s fun to dream.
Think of your existing c