How to make the most of the new Google Business Profile dashboard

Google’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive, everyone can agree that it’s an experience. So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone. Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs.