How to Create Unique Content for Better SEO

Why does unique content matter?
Consider Janis Joplin.On a technical level, Janis’ voice isn’t great. Her pitch is wobbly; her tone is nasal and gritty; her range is limited. There are hundreds of people waiting tables right now who can sing circles around her. Yet Janis is an enduring icon—because her voice is unique, not in spite of it. The moment she starts wailing, you would never mistake her for anybody else. She’s not a cookie-cutter karaoke star. She’s a bona