How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon

Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival?
You’re not alone. Only 30% of B2B marketers believe they are effective at content marketing, and more than half don’t know how to measure the effectiveness of their campaigns. And as buyers are inun