How to Build a Winning YouTube SEO Strategy

What’s the second most-used search engine in the world?
Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves. 
The second most-used search engine in the world is YouTube. Over 2.5 billion users visit the site per month, and people watch over a billion hours of video on the platform every day.
It’s no surprise that brands are looking to connect with an audience on YouTube. But the sheer size of the site — and the algorithms that govern it — can m