How to build a framework for PPC measurement in 2023

Change is coming.
The way we measure and attribute performance in PPC is going to evolve in 2023.
Third-party cookies will be retired.
You need to be ready.
There is no better time than now to start rebuilding your PPC measurement framework.
What makes the new measurement ‘privacy-safe’Historically, PPC advertisers have relied on third-party cookies to measure campaign performance and build remarketing audiences.
These types of pixels are not focused on user privacy.
Third-party cook