How Should LinkedIn Algorithm Changes Affect Your Strategy?

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out.
But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands. If you’ve put substantial effort into creating content for the platform only to watch it fall fl