How Marketers Can Thrive in the Post Digital World

When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational.
I was wrong.
If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.
In today’s marketing world, it is increasingly important for brand and consumer interactions to be frictionless, anticipatory and immersive. This is what customers expect a