How a GREAT Marketer Befriends an Influencer

Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize?
Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst the freak-outs and tantrums, I noticed one recurring line of dialogue:
“I’m not here to make friends.”
You’ll hear it on almos