Having Trouble Connecting With Influencers? 4 Influencer Marketing Questions to Ask Before Your Next Attempt

Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round.
Then, crickets.
Big, green, loud crickets.
What went wrong? Did you have the wrong list? Is there a possibility that the outreach somehow didn’t get to the influencers? Or maybe you said something wrong?
Influencer outreach has