Google local justifications: Everything you need to know

Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query.
There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query.This guide will help you understand Google justifications.
Why do Google justifications matter?While they may not cause rankings, recent research from Moz shows that 57% of local packs feature justi