GA4 ‘auto-migration’: Here’s why you should opt out

Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons.
Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out.Making the switch to GA4On February 9, Google sent an email saying they will soon start configuring Google Analytics 4 for users starting in March (as early as this week).
This means t