Forrester: Most Thought Leadership Isn’t Thoughtful or Leading: We Need to Fix That!

Thought Leadership is a bit part of many B2B brand strategies but Lisa Gately @LisaGately, Principle Analyst at Forrester says most thought leadership isn't thoughtful or leading, so we need to fix that.What is thought leadership personified? Many think of Dr Fauci. There are many examples of trusted experts we rely on for information, direction and inspiration.Lisa says most B2B content isn't serving buyers or business goals. Technology buyer research from Forrester shows buyers are oversaturat