Evolve or Die: The Role of Purpose & Authenticity in Marketing

In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach.
Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.
It will certainly take more than being “the best answer” at every touchpoint or simply outspending the competition. Who can real