Everything you should know about evaluating your competitor’s backlink profile

Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings.Links are certainly not the only ranking signal, but they are still one of the most powerful factors (if not the most powerful one).When selecting your competitors to analyze you will likely choose those that rank particularly well for your target queries, which makes sense because you want to know what has wo