Essential Search and Social Media Promotion Tips for News Content

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm.
Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of news content with zest and gusto.
Here are a few highlights.
It’s common sense and supported by research that