Elevate B2B Marketing News Weekly Roundup: AI Search & Always-On B2B Intent Data

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsB2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost
The new Google Search Generative Experienc