Elevate B2B Marketing News Roundup: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) — two of several findings of interest to B2B marketers contained in newly-published survey data. MarTechMicrosoft barrels ahead with AI plans, opens up Bing Chat preview to everyoneMicrosoft has do