Digital Marketing Tools & Tactics: What the Trends Tell Us

As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now.
As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, the industry’s top pain points include: lack of time, knowledge, and resources; difficulty converting le