Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Traditional vs. Programmatic Media Buying [Infographic]Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfsIntroducing Twitter LiteTo combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by some users, Twitter has launched Twitter Lite. The new offering is a mobile web experience that minimizes data usa