Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfsIndustry Vets Build A Search Engine On Blockchain To Displace Google
MediaPost reports: "Colin Pape, project lead at Presearch.org, plans to release wh