Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic]
In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfsTwitter trolls itself on new 280 character limit
As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are happy with this change, some are disappointed or e