Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages

Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech TodayHow many people see your content on each digital channel? This is a handy collection of benchmarks covering email, SMS, Facebook, Twitter, Y