Creating new content vs. optimizing old webpages: Which is better for SEO?

Should the larger focus of your SEO efforts go toward creating new content or updating existing content?In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content.Here’s why.Webpages build value over timeThe content on your website can remain relevant for years to come.Pages that have been published for some time have presumably built up links and visibility. That creates a lot of page value.That means those pages c