Cracking the Code: 3 Steps to Building Influence with Content Marketing

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code!
Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success. Additionally, thousands of variables and quickly evolving customer habits add complexity to content pl