Community Influence: B2B Influencer Marketing & The Ascent of Digital Communities

Just how important have digital communities become today, and why does the rising trust we place in them harmonize so well with B2B influencer marketing?It’s no secret that the world has become digital-first during the pandemic, but one change that may surprise many is just how important online communities have become.People have shifted to identifying the most closely with their online communities, for the first time surpassing traditional non-digital community groups, a change borne out