Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022

What does award-winning B2B marketing look like?For the first time since the prestigious Cannes Lions International Festival of Creativity began in the 1950s, the recently-held 2022 event saw dedicated B2B-specific marketing award categories, offering a new opportunity for B2B marketers to have their efforts shine on the global stage.The new Creative B2B Lions event and awards were established in conjunction with the B2B community — most notably The B2B Institute — the industry think