Can Marketers Really Generate Sales on Social Media?

At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content.
“Let’s put it on the blog!” he exclaimed.
“Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.”
It was funny, because for a lot of marketers, it’s true. Too many of us fall victim to the “spray and pray” approach to