Branded query optimization for SEO - Search Engine Land

Search Engine Land
Branded query optimization for SEO
Search Engine Land
Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries. Clay Cazier on May 4, 2016 at 9:00 am. More. brand-lightbulb-ss-1920.