B2B Podcasting: What, Why and How

Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time?Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it?Which tactic can help boost thought leadership, raise awareness and engage influencers in your industry?Which tactic is in the title of this blog post?The answer, of course, is podcasting. These long-form audio programs first emerged in the early