B2B Podcasting: The What, Why and How of Better B2B Podcasts

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption.
On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed.  And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to.
The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Here&rs