B2B Marketing News: Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending

US B2B MarTech Spend Set for ~15% Rise This YearIn 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to newly-released survey data of interest to B2B marketers. MarketingCharts[bctt tweet="“An important part of a modern martech stack has to be a unified profile that spans identities, understands behavioral information at an