B2B Marketers: It’s Time to Make Inclusive Language a Priority. Here’s How.

If you're in the business of marketing, I don't need to tell you that words have power.They have the power to influence. The power to endear. The power to alienate.If you're in the business of marketing, I don't need to tell you how undesirable that last effect is.It's the risk today's brands are running if they fail to make inclusive language a priority. The words used in content and communications speak volumes about a company's values.Following a few simple guiding principles can make a big d