B2B Content Revolution: Why Personalization Matters for Engaging Your Audience

Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself?
That’s the kind of thinking that dominated B2B marketing for decades. But in the age of distraction, we need to embrace a simple truth:
B2B content is not about you.
It’s not about your solution or your brand. Your audience should be the star of your content — they should see themselves represented in it. B2B cont