Alexa users claim Amazon is using voice recordings to target ads

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations.
The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads.“The central theory of this lawsuit is that Amazon uses Alexa voice recordings (i.e., the captured sound of a user’s voice) to serve interest-based ads to that user. In their co