A Home-Run for Humanizing B2B Content: Why Generative AI Can Only Get Your Business to First Base

With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone?It’s just another example of how rapid advancements in technology are fundamentally impacting everything in our society, from the classic American pastime to the ancient art of writing. Those of us in the content marketing space are having our own debates about the true value of robots and automa