A guide to LinkedIn content marketing

Think LinkedIn is just for business networking and job hunting?Think again.The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts.Why? LinkedIn enjoys a wider audience than you might think, with 66.8 million monthly active users in the U.S. alone, with a total reach of 849.6 million users globally. That includes professionals, sure, but it also includes 14.6% of all people age 18 a