A guide to Google Analytics 4 for marketing agencies

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses.Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and co