A Complete Guide to Using Original Research to Elevate B2B Content Marketing

Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click through to the source, it takes you to one of those “Billionty Best Statistics For Marketers” lists.
Okay, so you find the stat again, click through, and it takes you to… an older stat round-up list.
Many (many…) frustrating clicks later, you find y