12-02-2018 12:15 via feedproxy.google.com

8 Upcoming Events to Learn All About Content and Influencer Marketing

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective.
We know how this goes in marketing: a strategy or tactic becomes popular with every opportunist repeating the
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