7 Steps to Documenting Your Content Marketing Strategy

There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it.
That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out your strategy, write it down, and you’ve drastically increased your odds of running a successful content marketing enterprise.
Documenting your strategy p