6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

Account-based marketing.For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting a wide net to entangle thousands of prospects or current customers, ABM aims to spear the biggest, easiest or most relevant catches.But ABM isn’t a