6 Influencer Marketing Lessons Marketers Can Learn from Journalists

As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns.While I wore many hats during those days—from reporter to managing editor to social media maven—building strong community connections was probably the most important hat of all. Truly, the people I engaged with were more than connections. They were lifelines. They represen