5 Dangerous Myths About Influencer Marketing – Busted!

The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere.
Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangerous to your marketing.
Fantastic tales of fame and success ala the latest marketing tactic du jour rarely lead marketers to b