4 SEO Tweaks to Transform Q4 Sales

SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the shopping-heavy holiday season, SEO becomes even more important as ready-to-purchase consumers search for specific products. It’s time to bet on smart SEO strategies and pay attention to sales-impacting updates Google has made to its search algorithms.Just over the last five weeks, Google has introduced four big changes that affect page rankings, as well as the way brands’ products are displaye