4 Secret Successes of B2B Influencer Marketing

Does B2B influencer marketing work? We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said their programs were either moderately or very successful.
But what’s more interesting is how the marketers we surveyed are defining success. We tend to think of influencer marketing as a top-of-funnel tactic. While it’s definitely effective for raising awareness and building credibility, the benefits don’t stop there.Here are four