4 Keys to Targeting and Personalization as Data Privacy Evolves

Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen.It’s getting a lot more complicated to find the data marketers traditionally use for their targeting and personalization campaigns. Google keeps threatening to finally pull the plug on third-party cookies. Consumers everywhere are growing more protective of their data