3 Key B2B Marketing Themes from #MPB2B

The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij's closing keynote, "What you have in this room - this is a community. Communities bring happiness. Joy unlocks when we are together. It is contagious, and it spreads."
After day one, I asked 5 questions for B2B marketers, but as this event wraps, here are three key themes I