20 Common B2B Marketing KPI Examples to Track Performance

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging. 
But data-driven marketers are up for the task. We have the capability to measure a host of key performance indicators (KPIs). We just need to define them and build the capacity for measuring them into our mar