2 new Google Display & Video 360 audience solutions

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID.
Optimized targetingOptimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to convert within their campaign goals. Campaign settings, such as manually-selected audiences including first-party data an